NOTHING LIKE AUSTRALIA – is this tourism campaign a ‘dud’?

Has Tourism Australia got it all wrong again in its latest advertising campaign?

Rubbishing tourism campaigns is a national sport in Australia. I thought the ‘Where the bloody hell are you?’ campaign was rather witty, but it quickly turned into a national joke, the more so when Lara Bingle, the young lady who delivered that memorable punchline, became overexposed in all senses of the word.